Xintaiyang is one of the most active and influential animation toy companies in China today. The company is headquartered in the second phase of Xiamen Software Park, with an independent office building of more than 8,000 square meters, advanced R&D equipment and a management team with rich experience in children's industry operations. Since its establishment, the company has always adhered to cultural creativity as the guide, relying on the advantages of brand and technological innovation, business units cover key links of the industry chain such as animation creativity, R&D and design, brand operation, channel construction and e-commerce, to create a vertically integrated animation toy industry. chain, and has been recognized as "High-tech Enterprise", "Xiamen Famous Trademark", "Fujian Famous Trademark", "Xiamen High Quality Brand", "Fujian Famous Brand Product" and "Xiamen Growing Small and Medium Enterprise". title. Entering the 21st century, New Taiyang Company will continue to base itself on the booming domestic and foreign animation toy market, and continuously innovate the toy research and development technology, continuously enhance animation creativity and brand value through feasible means in business, society, environment, etc., and is committed to Provide safe and healthy toy products for children of different age groups around the world to play, learn and use at the same time, "make the world's children happier because of us".